Challenge:
Sound Clinic needed a digital presence that matched the sophistication of its care model.
The platform had to:
- Clearly differentiate integrative care within a clinical, trustworthy framework
- Increase visibility for therapies, memberships, and lab services
- Seamlessly unify blog, eCommerce, practitioners, and locations
- Support regulatory requirements for product access
- Provide a scalable system for long term growth
The opportunity was to create a healthcare experience that feels intelligent, accessible, and confidently modern.
Response:
The creative direction centered on clarity, credibility, and guided discovery. The experience was structured to educate, build trust, and support informed decision making without overwhelming users.
Visually, we elevated the brand with refined typography, a disciplined color system, and lifestyle driven imagery that balances clinical precision with human warmth. Structurally, we established a modular content architecture designed to grow alongside the practice.
What We Did:
- Designed and developed a custom WordPress platform with scalable content architecture
- Built a gated eCommerce experience supporting regulated purchasing workflows
- Established a refined visual system with new typography, color strategy, and graphic elements
- Implemented flexible templates and taxonomies for therapies, labs, practitioners, blog and locations
- Created a cohesive brand framework to align voice, visuals, and user experience
Results:
The redesigned platform elevated Sound Clinic’s brand presence while preserving the credibility and heritage of the practice.
Within days of launch, the site delivered a record setting sales day, validating the new customer journey and gated commerce experience. eCommerce performance increased 34% compared to the previous website, while active users grew by 43%.
The integrated content strategy also proved impactful, establishing the blog as a trusted educational resource that supports ongoing engagement and organic growth.
Sound Clinic now operates with a unified, scalable platform that functions as both a brand building tool and a high performing business asset.
Website Design Awards:
“With a rare combination of skills ranging from technical to intuitive; SEO to website design/flow to aesthetics, BTD can do it all. Brent communicates effectively and works quickly. We recommend him without reservation.”
Dr. Shawn Naylor – Sound Clinic
