Illuma Advanced

Agency: B–T–D | 2024

Since 2021, Illuma Advanced Aesthetics has provided high quality, non surgical skincare treatments backed by medical expertise and a results driven philosophy. Based in Denver, the practice quickly built a loyal client base and a growing line of professional skincare products.

As demand increased, Illuma partnered with B–T–D (Brent Thelen Design) to elevate their brand presence and create a digital experience that matched the caliber of their services. As Creative Director, I led the strategic repositioning and guided the team in building a cohesive identity and scalable eCommerce platform designed for growth.

Brand Digital Marketing

Challenge:

Illuma’s reputation was strong, but their visual presence did not yet reflect their expertise or premium positioning.

The brand needed to:

Align its visual identity with clinical credibility and luxury care
Create a seamless path from discovery to consultation to product purchase
Educate new clients without overwhelming them
Expand product sales through a refined eCommerce experience
Establish consistent voice, tone, and visual standards across digital and print

The opportunity was to transform an already successful practice into a brand that looks as advanced as its treatments.

illuma | Awareness Campaign Video

illuma Advanced Aesthetics 2023 | 2 | Branding, digital marketing, web design and development by Brent Thelen Design • BTD

illuma Advanced Aesthetics 2023 | 1 | Branding, digital marketing, web design and development by Brent Thelen Design • BTD

Response:

The creative direction centered on clarity, trust, and modern refinement. We established a visual system that feels clinical yet welcoming, sophisticated yet accessible.

Digitally, the strategy prioritized guided discovery. Education driven touchpoints help potential clients understand services and products while reducing friction in the decision making process. Every interaction was designed to build confidence and encourage long term engagement.

What We Did:

Designed and developed a custom WordPress website with integrated WooCommerce eCommerce
Built an interactive skincare quiz to guide users toward personalized services and products
Established a cohesive brand system and comprehensive brand guidelines
Produced ongoing digital content, social strategy, and print collateral
Planned and launched illuma’s first digital advertising campaign

Results:

illuma launched with a modern, elevated brand presence aligned across every digital touchpoint. The new platform supports both service bookings and product sales within a unified experience.

Following the eCommerce relaunch, product sales increased 245% year over year. The digital campaign and ongoing content strategy provided meaningful audience insights and a scalable foundation for continued growth.

illuma now operates with a brand presence that reflects its expertise, reinforces client trust, and supports long term expansion.

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