Challenge:
Honor more than three decades of credibility while evolving the brand for a multi-location future. Introduce a new, jewelry-focused piercing destination without fragmenting recognition. Ensure the in-person experience, digital booking flow, and public-facing materials all reflect the same level of craft, care, and professionalism clients expect from Bound.
Response:
Refine rather than reinvent. Elevate the brand’s visual language, unify touchpoints across locations, and build a seamless booking ecosystem that mirrors the studio’s approachable expertise. Every decision was guided by clarity, continuity, and respect for legacy.
What We Did:
Massaged the core logo for a more human, contemporary feel. Expanded the custom website to support multi-location booking with advanced Square integrations. Developed large-scale signage and print collateral for the Chrysalis launch. Directed focused photo and video production capturing people, place, professionalism, and product across both studios.
Results:
The Chrysalis launched as a natural extension of Bound’s identity: distinct in purpose yet unmistakably connected to its heritage. The refined visual system resonates with longtime clients while welcoming a new audience seeking elevated piercing experiences. The website now operates as a high-performing booking engine, supporting consistent appointment volume across both locations and reinforcing Bound’s position as a trusted, forward-thinking leader in Denver’s body art community.
“I couldn’t be happier with my decision to hire BTD. I appreciate their hard work, problem solving & fair pricing.”
Patrick Scarano – Bound By Design Tattoo & Piercing Studio
