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Smart & Final is a storied, west-coast brand that’s been pushing value for over 145 years. They hired us to help them connect with their customers on a deeper level. Needed for nothing more than the marketing director’s request to “make them cry,” we were tasked to create a lifestyle video for Father’s Day that resonated with their customers and fans.

Smart & Final

what we did

After storyboarding, then scripting the initial concept and receiving hands-down blessing from the client, we hired an expert cast and shot this video in 1-day.

Account & Media Director: Nick Williams

Director & Camera 2: Bo Smith

Editor & Camera 1: Andrew Martin


  • Strategy & Positioning
  • Voice & Tone
  • Art Direction


  • Content Strategy & Creation
  • Digital Advertising
  • Photography / Videography
  • Copywriting & SEO
  • Brand Activation


In 5 days, the video hit over 1,000,000 views on Facebook, prompting an outpouring of appreciative comments & passionate support… and people cried.

Smart & Final
Smart & Final
Smart & Final
Smart & Final
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