The All Sacred Tattoo Studio | Foundation is an Edgewater, Colorado-based tattoo studio and non-profit organization. Founded by Aries Rhysing in 2016, one of the world’s foremost black ink tattoo artists, Aries took more than 20 years of tattooing passion and set out to build something greater than himself. Not just for his brand or business, but for his community, for his neighbors, for his family and everyone around him.
Priority #1: Create a digital space where followers, fans and affiliates of their charitable organizations can come to purchase All Sacred-branded merchandise, artist prints and swag, book directly with artists and showcase artist work.
Priority #2: Additionally, we needed to help them brand, promote and organize an elevated “Gathering For the Greater Good” a previously nameless charity event they wanted to go all out with.
As there was little defined brand, we initially nailed down the need to have consistency of brand, colors, typography, logo usage and how models & merchandise are shot. From there, we built out a WordPress multisite for both their studio and their nonprofit subsidiary “All Sacred Foundation.” We integrated WooCommerce into the studio site and utilized multisite calls to have the merchandise prevalent between both sites.
Also, on March 24, 2018, we gathered for a full day of tattooing, live painting, henna, haircuts, food, drink, music, merchandise & raffles, all for the betterment of our community. Not only that, but we had a blowout of an afterparty featuring the one and only GRiZ!
Together, we worked to identify a new brand identity for the Studio that would elevate and more accurately reflect the brand, but also was naturally translatable to the Foundation side of the business as well. We developed new positioning, logo treatments an intuitive, modern and compelling website.
In an effort to do everything they can to give back to their community, the All Sacred Tattoo Studio | Foundation website now offers a eCommerce merchandise shop, carrying a variety of items from brand apparel to limited edition prints and all proceeds from those purchases are directly donated to the local non-profits the Foundation supports.
To bring it all together, along with the brand relaunch and the awareness campaigns, the Gathering for the Greater Good, turned out to be a huge success and the event grew allowing the All Sacred team to do even more for their community. From our collaboration, came the Gathering for the Greater Good. This is now an annual event that the All Sacred Foundation now hosts annually to showcase the Foundation, their efforts and encourage the community around them to participate.