Challenge:
Evolve a fast-growing brand without losing its approachable personality. Create a website capable of supporting multi-location services and ongoing content, while establishing a cohesive visual system that communicates both optimism and the real work of training.
Response:
Define a balanced brand language that blends vibrance with grit, then deploy it consistently across identity, print, motion, and web. Build a flexible WordPress foundation that empowers the team to publish, expand, and convert with ease.
What We Did:
Refined the identity with a bright-meets-weathered visual system, strong typography, and a signature textured pattern. Updated the logo, produced core print collateral, and delivered comprehensive brand guidelines and motion assets. Designed and developed a fully custom WordPress theme with streamlined custom fields, elegant scroll interactions, and performance-first engineering.
Results:
A cohesive, modern brand presence now supports Chill Out Dog Training’s expansion and positions the company as a confident leader in behavior-focused training. The website functions as a central growth engine, guiding visitors from education to action with clear service pathways, trainer profiles, and frictionless consultation scheduling. With unified messaging and scalable tools in place, the team can continue growing while presenting a consistent, professional experience at every touchpoint.
“Chill Out Dog Training was in need of not only a brand refresh, but a complete update to our existing website. We came to Brent with a lengthy list of needs: cohesive branding, scalable website for increased service locations, and consistent messaging throughout. Brent PERFECTLY captured the look, feel and vibe of Chill Out Dog Training – to be able to visually convey a vibe is a skill that requires top-notch creativity and a little patience. Through 1-on-1 conversations, Brent was able to understand our needs to accurately capture our needs. Brent is an excellent collaborator, communicator, and all-around pro at what he does! I look forward to working on future projects together.”
Miko Otte – Chill Out Dog Training
